STAYC WE NEED LOVE era

STAYC, who debuted during the COVID-19 pandemic, was finally able to meet fans face-to-face starting with this promotion.

The producers moved beyond the obligations of K-POP, choosing instead to focus on making good music. They first imagined a ‘bad girl’ narrator, but later shifted to a character viewing a hurtful love interest—believing that performance works best when aligned with the artist’s nature.

“BEAUTIFUL MONSTER” musically captures STAYC at their purest and most essential. Each segment of the song feels like an introduction to a different member. More vivid than STAYC’s gaze toward the beautiful monster is the producers’ gaze toward STAYC. Even the seasonal palette—pink and green, woven textures—lands in place, perfectly.