STAYC Star To A Young Culture era

In January 2020, B.E.P won the Composer Award at the Circle Chart Music Awards. They announced that they would debut a girl group and make honest, cool, and healthy music.

At the time of their debut, B.E.P. said the following in a media interview * Please pay attention to TEENFRESH. SO BAD is an important indicator of STAYC's musical journey. * There’s no fixed “center” in STAYC. It’s like a movie where every member gets to be the main character at a different moment.

At the time of their debut, STAYC members said the following in a journal interview * We want to become a nationally beloved group that continues to develop. * We want to become a healthy and honest team. * We want to become idols who last the longest. * We want to enter the Billboard charts.